Notes

Revamping the meaning of an iconic symbol for a new generation of listeners.

Apple pioneered the world of digital music with iTunes and iPod over 15 years ago. Much have changed, but the now iconic music note has remained the center of their music identity.

So when Music asked us for a new visual identity it made sense to not throw their heritage out of the window but instead fill it with new meaning. We created bespoke artworks, integrating the iconic music note at the center of each story, turning the note from a static symbol to a gateway to all exciting things surrounding music.

This new visual language spoke to all music audiences on outdoor billboards, and offered a gateway to exclusive Music content on digital media. But it also allowed the brand to own key moments in music culture, such as music festivals, album launches, content releases and other events in the calendar.

 HomePod

Welcome Home

Privacy on iPhone

 iPhone

Privacy on iPhone

Privacy – CES Billboard

 iPhone

Privacy – CES Billboard

 MacBook

Bulbs

 Watch

Roll

Notes

 Music

Notes

 iPhone

Growth Spurt

Microsoft

Don’t fight. Switch.

Call Of Duty

Ember

It’s Here

 iPhone

It’s Here

Google

Fashion Show

XBOX ONE

Launch Campaign

Illusion

 iPhone

Illusion

 MacBook

QWERTY

Sonos

Music Makes It Home

Sonos

Sonos The Awards

CP+B

Producer’s Mixtape

Microsoft

Meet Yours

Finnair

Straightest Way To Asia

Sonos

Sonos Print Campaign