In Japan, Google was only known for search and most of their innovations remained unseen. The brand campaign “More With Google” showed off different Google features in different creative and relatable ways. The film “Google Fashion Show” focused on ”Image search” and specific functions like “sort by color” or “similar images”.
"Google Fashion Show" went viral in Asia... Soon after, a Korean diet soda created a questionable version of our ad…
The print and outdoor campaign extended the same thought by putting specific Google functions and products into a human context. One example reads: 7 gigabytes of free space on Gmail lets you tell each other “I love you” each morning, noon and night for 80 years.
Selected Works
Wish for the extraordinaryMeta Quest | Holiday
Billie EilishMeta Quest | Beat Saber
Welcome Home | HomePod
Play For RealMeta Quest | Quest 2 launch
Bounce | AirPods
Privacy | iPhone
Make Someone's Holiday | Holiday
Notes | Music
Privacy matter | iPhone
Roll | Music + Watch
Bulbs | MacBook
Wonderful Tools | Keynote
It's here | iPhone X
#SonosTheAwardsSonos | Grammys
Live the unbelievableMeta Quest
EmberCall of Duty | Black Ops III
Battery Life | iPhone XR
Don't Fight. Switch.Windows Phone
iPhone XS Launch | iPhone
The invitationXbox One
Float | iPad Launch
Fitness for the rest of usMeta Quest
QWERTYApple | Macbook