”Apple isn’t making boxes for people to get their jobs done. Apple, at the core, is that we believe that people with passion can change the world for the better.” – Steve Jobs
Apple’s new MacBookPro wasn’t just another product launch. It was an opportunity to remind people the brand’s core mission. The film was conceived to celebrate the relentless, inventive, ever evolving and always pushing forward spirit of mankind. A metaphorical journey of ideas, ranging from small eurekas to major breakthroughs, pushing everyone to keep coming up with new ones. Directed by Juan Cabral.
2 x D&AD
3 x One Show
3 x Cannes Lions
2 x Clio Awards