Billie Eilish x Beat Saber

With the launch of one of the most anticipated albums of 2021, Billie Eilish debuted a bold new look, inspired by 50’s Hollywood glamour and style, which instantly set social media on fire and became the cover of major music and lifestyle outlets.

To announce the arrival of such a big star to Beat Saber, one of the most popular rhythm-based games in the Quest 2 library, we had to rise to the occasion and capture the attention of Billie Eilish fans, who are mostly unfamiliar with VR. Our solution was to create a visual language that blended the look of Billie’s, already iconic, album artwork and the neon aesthetic of the Beat Saber game.

We invented a visual language that blended the style of neon signs of Hollywood Theaters in the 50’s with Billie’s new look, to create an integrated campaign that invited the audience to experience her music in a whole new way through VR.

We created billboards that appeared as ”normal” Billie Eilish album promotion during the day. But at night hidden neon tubes came alive to reveal the Beat Saber collaboration in a dazzling fashion. This neon aesthetic was then implemented to work across all digital platforms as well as in the end card for our launch film.

Play For Real

OCULUS

Play For Real

Make Someone’s Holiday

Make Someone’s Holiday

Bounce

 AirPods

Bounce

 HomePod

Welcome Home

Billie Eilish x Beat Saber

OCULUS

Billie Eilish x Beat Saber

Privacy on iPhone

 iPhone

Privacy on iPhone

Privacy – CES Billboard

 iPhone

Privacy – CES Billboard

Notes

 Music

Notes

 MacBook

Bulbs

Wonderful Tools

Wonderful Tools

It’s Here

 iPhone

It’s Here

 Watch

Roll

Simple as that

 Privacy

Simple as that

 iPhone

Growth Spurt

Microsoft

Don’t fight. Switch.

Call Of Duty

Ember

Google

Fashion Show

XBOX ONE

Launch Campaign

Illusion

 iPhone

Illusion

 MacBook

QWERTY

Sonos

Music Makes It Home

Sonos

Sonos The Awards

CP+B

Producer’s Mixtape

Microsoft

Meet Yours

Finnair

Straightest Way To Asia

Sonos

Sonos Print Campaign