Unexpected uses of technology shows off how amazing Google can be
In Japan, Google was only known for search, lots of their innovations remained un-seen. The brand campaign “More With Google” showed off different Google features in different human and creative ways. The film “Google Fashion Show” focused on ”Image search” and specific functions like “sort by color” or “similar images”.
The print and outdoor campaign extended the same thought by putting specific Google functions and products into a human context. One example reads: 7 gigabytes of free space on Gmail lets you tell each other “I love you” each morning, noon and night for 80 years.
And soon after, a Korean brand created this questionable version of our commercial…