Buttons. Wires. Joysticks. For too long, gamers have been confined to old habits in seated position and flat graphics on squared screens. Oculus brings more of the game to you, and more of you into the game. This campaign claims physical activity and body movement as the new, most fun form of gaming. Making the world see that anyone with a body is a gamer.
The ”Break Free” teaser encouraged gamers to break free from repetitive patterns and play for real on Oculus Quest 2.
”First Steps” continued our protagonist’s journey through some highly anticipated games inside the Oculus Quest 2. Directed by Ian Pons Jewell.




