IPHONE | PRIVACY

MAKING PRIVACY ON OUR PHONES RELATABLE IN OUR EVERYDAY LIVES

At the time the public privacy debate was mostly focused around electoral influence by foreign governments or malicious hackers using our data. But the truth is that the biggest threat to our privacy is made by corporations that access and profit from our data. At the same time, the general public couldn't see how this was relevant to them since they "had nothing to hide". We wanted to make this relevant through relatable privacy seeking everyday situations. Ultimately reminding people that if privacy matters in our lives, it should matter to the phone our life is on.

This was followed up by providing proof points how iPhone protected the user. A few examples below:

Selected Works

Wish for the extraordinaryMeta Quest | Holiday

Billie EilishMeta Quest | Beat Saber

Welcome Home | HomePod

Play For RealMeta Quest | Quest 2 launch

Bounce | AirPods

Privacy | iPhone

Make Someone's Holiday | Holiday

Notes | Music

Roll | Music + Watch

Bulbs | MacBook

Wonderful Tools | Keynote

It's here | iPhone X

#SonosTheAwardsSonos | Grammys

EmberCall of Duty | Black Ops III

Battery Life | iPhone XR

Don't Fight. Switch.Windows Phone

iPhone XS Launch | iPhone

The invitationXbox One

Float | iPad Launch

QWERTYApple | Macbook