APPLE MUSIC | NOTES

EXPANDING THE MEANING OF THE ♫ SYMBOL FOR A NEW GENERATION OF LISTENERS

Apple revolutionized the music scene with the introduction of iTunes in the early 2000's when anyone with a computer could purchase songs and build their personal digital music library. But as iTunes transformed into a full streaming service called Apple Music, the iconic music note symbol now held so much more than just your personal music.

To tell the world about Apple Music, we created a global visual language revamping the iconic music note symbol to showcase everything Apple Music is; 45 million songs, curated playlists, music videos, interviews and more. 

We collaborated with 72 musicians across all genres and styles to create bespoke artworks, integrating the iconic music note at the center of each story. From upcoming artists to big names in musical stardom. This new visual language offered a gateway to exclusive content and allowed the brand to own key moments in music culture, such as music festivals, album launches, content releases and other events in the calendar.

Agency: TBWA Media Arts Lab

My role: Creative Director

Creative credits: Kako Mendez, Arnau Bosh, Ledi Lajal, Laura Pot